About Suertay

Why we built this

If you've ever planned a Florida theme park trip, you know the math. Disney has four parks. Universal has three. SeaWorld and Busch Gardens are two more. Each operator has different ticket types, different add-ons, different discounts, different special events. Each park has different headliners, different hours, different lodging strategies.

Most theme park websites pick a side. The big affiliate sites optimize for ticket sales without telling you which option is right for you. The blog sites give you opinion without showing you up-to-date ticket pricing. Both leave you doing math at 11 PM in your hotel room.

Suertay is built for the person planning the trip. Every park gets a full editorial guide — what to ride, what to skip, when to go, where to stay — paired with live ticket pricing for every option, every add-on, every discount program. We compare ticket types, surface the math, and tell you the truth even when it costs us a commission.

What "functional editorial" means

Suertay's voice is what we call functional editorial. Editorial credibility — the curated voice of a friend who's been to these parks more times than is reasonable — paired with transactional capability — up-to-date prices, comparison tools, and one-click booking through our partners.

Here's what that looks like in practice:

• We tell you what to skip. Lightning Lane Premier Pass at Disney is rarely worth the cost. Park Hopper Plus is the most over-purchased Disney upgrade. We say so.
• We surface real pricing. Date-tier pricing is real at every Florida park. Our ticket modules update prices when you change the date — because static prices on a theme park site is malpractice.
• We compare across operators. Disney, Universal, and the SeaWorld parks all have line-skipping systems with very different math. We explain when each is worth the money.
• We're honest about affiliate links. Suertay earns a commission when you book through some of our links — at no extra cost to you. See our affiliate disclosure for details.

Made in Orlando

Suertay is built in Orlando, Florida — the global capital of theme parks. We live a few miles from SeaWorld and a short drive from Disney World, Universal Orlando, and (with the right traffic) Busch Gardens Tampa. We visit these parks more than is reasonable. We watch the queue times in real time. We know which days are busy and which weeks the locals avoid. That's not marketing — it's just where we are.

The site started as a personal trip-planning tool, built because no existing site did the things we wanted (compare every ticket option across operators, see total trip cost, get honest editorial guidance). It grew because friends and family kept asking us to plan their trips. So we built a real site.

How we make money

Suertay is a free site. We don't charge users, run paywalls, or sell email lists. Our revenue comes from affiliate commissions — when you click a "Book on Undercover Tourist" or "Compare prices on Get Away Today" button and end up making a purchase, the partner pays us a small commission at no cost to you.

This is the same model as most travel and review sites. The important thing: affiliate relationships do not influence our recommendations. If we tell you a Lightning Lane upgrade isn't worth it, we genuinely think it isn't worth it — even though we'd earn more if you bought it. Our long-term value to you depends on us being right.

For full details on which affiliate programs we participate in and how the commissions work, see our affiliate disclosure.

Editorial standards

Our editorial process is simple and we're transparent about it:

• Recommendations are not paid placements. If a park, hotel, ticket reseller, or service is recommended, it's because we'd send a friend to it. Partners can't buy a top spot in our editorial. Some partners pay us a commission when readers click through and book; the editorial decision happens first, independent of that.
• Prices are checked, not invented. The ticket prices, hotel ranges, and add-on costs on this site come from current park websites and partner pricing feeds. We update at minimum monthly and after every major price change. If you spot a price that looks wrong, email us and we'll fix it.
• We disclose every affiliate relationship. Our full list of partners is on the affiliate disclosure page. We don't bury it.
• Mistakes get corrected. If you spot a mistake, factual error, or outdated price, email us — we'll correct it and note the change.

Who's behind Suertay

Suertay is built and edited by Anthony Ferri, who lives in Orlando (he can actually walk to SeaWorld, Discovery Cove, or Aquatica). Anthony has been to every major Florida theme park multiple times — both as a parent (kids 9 and under) and as a couple with his wife. The name "Suertay" carries a Spanish twist: a nod to his wife, who is from Venezuela. It plays on suerte, the Spanish word for luck.

Last updated: May 17, 2026