About Suertay
Theme park planning made simple, written by people who actually go to these parks.
Why we built this
If you've ever planned a Florida theme park trip, you know the math. Disney has four parks. Universal has three. SeaWorld and Busch Gardens are two more. Each operator has different ticket types, different add-ons, different discounts, different special events. Each park has different headliners, different hours, different lodging strategies.
Most theme park websites pick a side. The big affiliate sites optimize for ticket sales without telling you which option is right for you. The blog sites give you opinion without showing you up-to-date ticket pricing. Both leave you doing math at 11 PM in your hotel room.
Suertay is built for the person planning the trip. Every park gets a full editorial guide — what to ride, what to skip, when to go, where to stay — paired with live ticket pricing for every option, every add-on, every discount program. We compare ticket types, surface the math, and tell you the truth even when it costs us a commission.
What "functional editorial" means
Suertay's voice is what we call functional editorial. Editorial credibility — the curated voice of a friend who's been to these parks more times than is reasonable — paired with transactional capability — up-to-date prices, comparison tools, and one-click booking through our partners.
Here's what that looks like in practice:
- We tell you what to skip. Lightning Lane Premier Pass at Disney is rarely worth the cost. Park Hopper Plus is the most over-purchased Disney upgrade. We say so.
- We surface real pricing. Date-tier pricing is real at every Florida park. Our ticket modules update prices when you change the date — because static prices on a theme park site is malpractice.
- We compare across operators. Disney, Universal, and the SeaWorld parks all have line-skipping systems with very different math. We explain when each is worth the money.
- We're honest about affiliate links. Suertay earns a commission when you book through some of our links — at no extra cost to you. See our affiliate disclosure for details.
Made in Orlando
Suertay is built in Orlando, Florida — the global capital of theme parks. We live a few miles from SeaWorld and a short drive from Disney World, Universal Orlando, and (with the right traffic) Busch Gardens Tampa. We visit these parks more than is reasonable. We watch the queue times in real time. We know which days are busy and which weeks the locals avoid. That's not marketing — it's just where we are.
The site started as a personal trip-planning tool, built because no existing site did the things we wanted (compare every ticket option across operators, see total trip cost, get honest editorial guidance). It grew because friends and family kept asking us to plan their trips. So we built a real site.
How we make money
Suertay is a free site. We don't charge users, run paywalls, or sell email lists. Our revenue comes from affiliate commissions — when you click a "Book on Undercover Tourist" or "Compare prices on Get Away Today" button and end up making a purchase, the partner pays us a small commission at no cost to you.
This is the same model as most travel and review sites. The important thing: affiliate relationships do not influence our recommendations. If we tell you a Lightning Lane upgrade isn't worth it, we genuinely think it isn't worth it — even though we'd earn more if you bought it. Our long-term value to you depends on us being right.
For full details on which affiliate programs we participate in and how the commissions work, see our affiliate disclosure.
What we don't do (yet)
Suertay is a young site. Some things we plan to add but haven't yet:
- The trip builder. Drag parks onto days, see your full Florida trip cost in one place. Coming summer 2026 — join the waitlist here.
- Hotel search. Live availability and pricing for hotels near every park. Currently a placeholder; live integration coming this summer.
- International parks. Florida is our launch focus. Tokyo Disney, Disneyland Paris, and the rest of the world come later.
- Spanish translation. Florida theme parks draw a huge international and Latino audience. We'll be there.
Get in touch
Spotted an error? Want to suggest a feature? Asked a question we should add to a park's FAQ? Email us at hello@suertay.com. We read everything.